Picture who your ideal user is – this is the first step to actually figuring out where your idea fits into a sea of consumers. They all have different habits and needs to fulfill, yet are facing the same problem. Figure out where your solution will fit into the market and in the lives of people.
When I had the inspiration to start my company, I did my research and with some consideration chose Suffolk as the best market that needed the services I was providing through MeWe360
, a charitable organisation that provides mentoring, networking and support to entrepreneurs in the creative industries. MeWe offers a 360 approach to helping entrepreneurs understand and source business development strategies during development, building and growth.
One of the biggest mistakes startups make is the failure to get people to understand and want the product or service. If it turns out that your idea isn’t being “sold” to your audience, don’t blame the market. Instead, figure out what they find compelling, or what it will take to get them to want something different than what they already have
You have a solution, but it needs to be in front of the right people to be seen as such.